MusicFlow is an online music production service that enhances the
experience delivered by media content like videos, slideshows, photos,
and games. It provides high quality music that adapts to the mood and
feel of every moment of your media content. You select the music you
want from our library, the length of the music, and the emotional arc
of the music -- and MusicFlow creates a customized track for you.
How is MusicFlow different from other music services?
Instead of searching for the perfect pre-recorded music track e.g. in a
stock music library – which you may never find – you can now instantly
create your own track, that has the perfect length, music genre and
emotional arc. MusicFlow enables you to be creative and gives you the
freedom to realize your vision. In contrast to traditionally
custom-written music, you get your music in seconds or minutes rather
than weeks. This allows you to save time and to experiment with ideas
in a way that was not possible before.
Are you trying to replace human composers with computer algorithms?
Not at all! On the contrary, MusicFlow is all about connecting
composers' music to listeners in a way that has never been done before.
Dynamic Music Score
is the artistic creation of the composer; MusicFlow enables composers
to express their music in a way that allows it to be tailored to the
individual needs of each listener. And whenever you buy a track, the
composers get paid for their work. For composers, MusicFlow is a new
way to earn money from their music and have a creative impact on the
What's an Emotion Curve?
Each dynamic music score is characterized by a primary "emotion", "feel",
or "mood" that the composer has chosen the music to convey. You tell MusicFlow how
the emotion should flow as the music unfolds, by drawing an
that graphically illustrates the emotion varying over the length of the
track. When you listen to the track you'll hear that the emotion curve
doesn't simply make the music louder or softer -- it actually varies the
structure and arrangment of the music to match.
Why should I use MusicFlow?
When you have made a video, film, slideshow or game you need music that
fits perfectly with your visual contents and that conveys the right
emotions in the right moments. This will make your production very
engaging and give it more attention since "every movie is an emotional
journey". And the price is very reasonable.
How do I use MusicFlow?
You select one of our dynamic music scores (they all have different
titles), select the length of the music you need (typically the length of
your video/film/slideshow or the length of a scene) and then you draw the
emotion of the music and click on the Preview button. Your personalised
track is created and you can listen and decide if you are happy with the
result. If not, you simply change the emotion curve, or the length or the
music selection and try again. Once you are happy, just press "Buy
Track", and once you've made the payment you will be able to download
How do I draw the right emotion curve?
First select a dynamic music score of the genre you want, that has the
right emotion for you. E.g. do you want something orchestral or jazz?
Should the music convey excitement, joy or fear? We recommend that you
watch your video/film/slideshow a few times to get a feel for the
emotional intensity of the exprience, and perhaps take some notes as to
the moments when the emotion is at a high or low or in betwen. Then you
should be set to draw a curve that corresponds to your intuition. When
the curve has a higher value more of an emotion will be conveyed, and
when it is lower less of that emotion will be conveyed.
Here are some examples:
In this example below we use the "whale form" of the emotion curve and it
means the music nicely gets builds up (in this case it builds of joy) and
reaches an emotional crescendo around 45 seconds before it gently returns
to the lowest emotion level.
In this example have created some gentle background music that stays at a
rather low emotion level all the time. Even then, it has a proper
beginning and end.
In this example the music is gentle but around 30 seconds it transits to
its highest emotion level where it stays until the end.
In this final example we have used the "Silence" button to draw silence
at the beginning and end of the track, so around 11 seconds the music
will gently start from silence and just before 44 seconds it will nicely
die out into silence. This creates a very professional result for
creating music just for a scene in your video rather than non-stop music
from the beginning to the end.
What does the Silence button do?
As we saw in final example above, when you click the Silence button you
can "draw silence" and the music before the silence will finish in a
gentle way that leads to silence whereas the music after silence will
start in a subtle way from silence. Here are four typical cases:
Perhaps your video has a brief bit of dialog or sound event that you
would like to hear without any music. You draw some silence in the
that spot in the timeline. The music gracefully stops, the track is
remains quiet for the duration you drew, and then the music resumes
You draw silence at the very beginning of the timeline, e.g. 0-15
seconds. The music will not have a definitive beginning as it
normally does, but will instead gently begin from silence at 15
seconds. It will have a definitive end as usual though.
You draw silence at the very end of the time-line, e.g. 55-60 seconds
if the total length is 60 seconds. The music will have a definitive
beginning but just before 55 seconds it will gently move to silence.
You draw silence both at the beginning and end of the timeline. You
then create an island of music which will have a gentle start and end
and could be very appropriate for a scene in a longer video (see the
final example above).
What's that voice saying "MusicFlow"? Why is it there?
That's an "audio watermark". We care about our composers, and we take
seriously our responsibility to make sure they get paid for their
creative work. Once you've bought the track, you will be able to
download the track without any watermarks.
What is the maximum length of a track?
The maximum length is different for different dynamic music scores, but
in most cases it is 8 minutes. If you need longer tracks--even hours of music--contact us at
and we will cater to your needs.
How do I synchronize the track with my video/film/slideshow?
Open your video in some video player and identify the key time points
when you want to convey an emotion or change in emotion. E.g. if you
see that at 15 seconds there is a dramatic moment where the music
should have a lot of excitement, then draw an emotion curve that peaks
at 15 seconds.
To try out if the music fits with your video you can press play
simultaneously on your video player program and play on MusicFlow that
plays your track.
We are looking forward to integrating MusicFlow into video editors
and other creation programmes and devices, to simplify and
streamline the process fitting music to your contents.
Pricing and Licenses
How much does it cost to use MusicFlow?
You can preview tracks at no cost. You need to pay in order to download the track without watermarks, licensed for your use--please see our
Do I need to pay royalties on the music?
No, once you have paid for your track you are free use it all you want,
within the terms of the license you chose. You never need to pay us
more, there are no hidden or future costs.
How do I select the right license?
If you are creating your media content for a non-commercial purpose, select the personal license.
If if you will make money in any way with your contents, you are legally
required to select the commercial license. Examples include: Selling
your media; Using the media to promote your website or services; or
earning money through ads.
Can I post my media on public sites such as YouTube, Vimeo, or Facebook?
Yes you may distribute and post your media wherever you like. But please
note that if you earn advertising revenue from a site where you post your
media (e.g. you are a "YouTube partner") then you must purchase the track
with a commercial license.
Which platforms and web browsers does MusicFlow support?
MusicFlow runs entirely in your browser. It works well in Chrome,
Firefox 12 or 13, and Safari 5.1; Internet Explorer 9 has some minor
issues. Earlier versions of Intenet Exploror do not work.
On some platforms, you may need to have Flash be installed and enabled in
order to preview the audio tracks.
MusicFlow does not currently run on mobile and touch-screen devices.
What are the file format specifications?
Depending on what you choose to purchase, the downloaded file format be a compressed MP4 file (.m4a) or uncompressed WAV file (.wav).
Files are encoded with 16 bits. Sample rates vary, but are at least 44100 Hz.
MusicFlow is really great, but I want music in a style that you don´t have yet. What should I do?
We can create it for you as a commission that will be done by one of our talented composers. Contact us at
I have the rights to a music track and would like to use it in MusicFlow. What should I do?
You need our conversion service where we convert your linear assets to our proprietary dynamic music format.
Contact us at
Why is MusicFlow good for me as a composer/producer and my career?
You might be happy with your music being used in one film – but imagine
that it instead is used in 100,000 videos, films, and slideshows and you
are paid for each time. That can give you a larger creative impact on the
world and a financial reward that grows with the popularity of your music
What is a dynamic music score? How can I compose one?
Creatively, our proprietary dynamic music score lets you express the
structure of your musical ideas and how they build and relate to each
other--without "locking" you to a specific linear instantion.
We work with composers individually to help you learn how write and
produce dynamic music. Typically it takes only a few hours for a new
composer to get the idea and start composing. We continue to work with
you to help improve and ensure the technical quality and adaptability of
How can I make money by providing music for MusicFlow?
Every time sometimes buys a track based on your music you are paid a
royalty on sales which is a competitive percentage of each sale. For
more details on the financial terms, contact us at
Do you take any of my PRS earnings?
I'd like to compose dynamic music for distribution by MusicFlow! What should I do?